In the last 18 months we have registered a real growth in Safety videos. With the new Health and Safety Laws coming into effect – many businesses have used video to communicate safety messaging in a number of different ways and it’s up to organisations like us to be able to help people do it interesting ways. Safety can be talked about at different levels and video can do this very effectively, so we thought it…
In January of 2017, we were really pleased to hear from a client ( DOC ) that a video we had made for them in late 2016 had done really well, getting over 150,000 views and 1000 shares on its 2 online platforms. We thought it would be useful for us to share some of the steps we went through. Background After the devastating Kaikoura earthquake of 2016, the State Highway 1 from Christchurch to…
The not-so-simple concept of simplicity For lots of people, when they watch something on TV, computer, or mobile, they are left with a common sense of simplicity, of “that all works pretty well,” which is our brain’s way of saying that nothing major stood out of place. Our brains are wired to process massive amounts of information and, in doing so, to spot imperfections. It probably goes back to our hunter-gatherer days when we were…
“Why dad?”. Being blessed with a couple of kids aged 3 and 5, I am very much in the world of, (aside from midnight wake up calls for peanut butter sandwiches, glasses of water, requests to check under the bed for monsters and cuddles), the word “why”. Maggie, our eldest, seems to have a really rational detective-like brain with her questions, like: “Dad, if Cinderella’s clothes all turned back into rags, why did her shoe…
As a production company who deal with a lot of clients directly, we often find ourselves helping a client with more than just creating a video and thinking about there social media strategy. As part of any video briefing process with a client ( and in particular for social media application ), we like to ask a bunch of questions, some of which (not all) are below: Things like: – Who is your main audience?…
In August we were approached by Designworks to help produce an internal safety video for a pretty large company which ended up being a large problem solving endeavour. (as I write this, the work has not yet been released for public viewing so no links to video are available currently). This is a blog about some of the hurdles we faced along the way, some of the technical aspects of the shoot and how, mostly, when you surround…
Crankworx 2016 Getting the opportunity to go to Crankworx in Rotorua 2016 to shoot was pretty special, and I leapt at it with both hands, not 100% sure to expect apart from some good riders. I was working with the guys from Peak Safety http://www.peaksafety.co.nz who were running all of the safety for the event, which for something like this where people are hucking themselves stupid towards sharp rocks and trees that aren’t in the habit of…
I’m not a great sleeper. The hours from 2 – 4 am are often spent lying awake thinking about a project I’m working, kids and whatever else that may be happening at the time. There are phases where I can breathe deeply, relax and head back off to sleep for which I’m forever thankful but a fair portion of nights these hours are waking times. There is a bit of a benefit to this sleeplessness…
It’s hard to hide from video these days – it’s everywhere! Every time you do a Google search or open your Facebook page, one of the first things you’re confronted by is video. It’s becoming more obvious each day that online marketing and advertising is about to be dominated by video (if it isn’t already)… and here are 3 signs that show the trend. More internet traffic because of videos The number of time people…