” To get there you’ll need this map”…..that’s what Denis the owner of Watson and Son Honey (www.watsonandson.co.nz) suggested prior to us filming a small video documentary and photographing a day of his Manuka Honey Harvest. Cant’ be that far I thought, we’re only a couple of hours drive to Ekatahuna from Wellington. Little did I know. Denis is a salt of the Earth character who with his family run a business called Watson and…
Every brand needs an online video strategy to market and promote their products and services, but many neglect the need for quality videos for social media. While most businesses generally understand the need to use social media, many are missing out by not including video in their social strategies. Let’s face it – a Facebook page that only has text updates is boring, and unlikely to ever capture the attention of anyone who might happen…
It’s cold. Really cold. Snow is coming in Horizontally as a nor west weather pattern has settled over the mountain. Visibility is down to 15 or so feet, and everything is a milky white. Peering out the window of the snow cat as we inch our way slowly up the hill, all I can see is snow. On the ground, in the air, everywhere – snow. It’s mesmerizing, there’s no depth perception and a feeling…
If you’re considering jumping on board the video marketing train, but aren’t quite sure if it’s worth it or what the benefits are, here are some of the most astonishing and juicy video marketing statistics that’ll have you wondering why you didn’t do this earlier! Here’s a great stat to start us off: According to Dr James McQuivey of Forrester Research, a single minute of video has the same value as 1.8 million words! Who…
There’s absolutely no denying that we’re living in a digital age, and businesses that want to keep up need an online presence. Most businesses limit their online presence to a website and possibly even a Facebook page, without realising they could be missing a trick by not using the potential of video marketing. The amount of time we spend watching videos online is phenomenal, and continues to grow each year. The average American spends 23…