It’s hard to hide from video these days – it’s everywhere! Every time you do a Google search or open your Facebook page, one of the first things you’re confronted by is video. It’s becoming more obvious each day that online marketing and advertising is about to be dominated by video (if it isn’t already)… and here are 3 signs that show the trend.
More internet traffic because of videos
The number of time people spend viewing videos online is growing each month, and it has been for a while. Back in 2010, internet technology company Cisco predicted that in 2014 we’d see a massive increase in internet traffic, mainly due to online video.
At the time it was a fairly bold prediction, but by 2013 statistics showed that internet traffic had increased by 400 percent since 2010, with online video heralded as the main contributor. In fact, internet video traffic had increased by 700 percent in that short time.
Video has become the preferred source of content on social media
As more and more businesses are establishing a presence on social media, it’s becoming harder to stand out from the crowd. These days, brands that are wanting to get ahead of their competitors are turning to video production to engage their fans and brighten up their social channels.
And Facebook, the world’s most popular social network, has joined the trend too, by leaning its own advertising platform towards video marketing. In 2014 a plan by Facebook was supposedly leaked which showed that the company was developing a powerful video advertising platform, which would allow businesses to promote their original video content and target a much larger audience.
Increasing opportunities to share your videos
If Google is the number one search engine, then YouTube is number two. More than 300 hours of video is uploaded to YouTube every minute, with 6 billion hours of video being watched on YouTube every month.
Countless brands and businesses are trying to produce viral videos by using original methods and messages while developing video for the web. In order to accommodate all this video production, many platforms and channels of communication have upgraded their services to allow the sharing and distribution of videos.
For example, Vimeo has developed itself as a platform for larger and longer videos, attracting more attention from artistic video producers and aspiring directors. Both Instagram and Pinterest have only recently followed suit by redesigning their platforms to accommodate videos, with the later allowing curators the option to pin videos to their boards.
These three signs all point towards an increasing trend of online video as the ultimate marketing tool… so what are you waiting for?