Client | Greater Wellington Regional Council
The
Goals
Build Greater Wellington brand awareness, preference and relevance.
Raise awareness of parks and activities within Greater Wellington Region.
Cover a range of themes to different audiences to give the campaign breadth.
The
Problem
Need to increase GW brand awareness and that we have regional parks.
There is not enough awareness of facilities in our own ‘backyard’.
Feel positive about our region and show how we are ‘Taking care of the things that really matter’.
The
Solution
Inspire residents and visitors with stories about inspiring people in our inspiring parks.
Using 15 second executions, create an engaging campaign showcasing iconic activities, freedom and accessibility.
We love working collaboratively with our clients. Venturing outdoors and getting the opportunity to explore Greater Wellingtons regional parks, and their picturesque locations to create these iconic scenes is a ‘work dream’ come true.