Our Approach

We worked alongside Strategy Design & Advertising to create this 30-second TVC for Cub Cadet.  The client wanted to showcase Cub Cadet as a go-anywhere, get-around-anything, user-friendly mower for the lifestyle/large-section property owner. Battling a delivery timeframe which saw us shooting in the middle of winter, we worked hard to channel our inner Jim Hickey to ensure our mowers would look their best on the day. We worked around multiple location shifts (who knew good weather, hills and trees would be so hard to triangulate) and shot it on our lovely new drone.

The Team

Agency: Strategy Design & Advertising
Director: Hamish Johnson
Producer/PM: Jessie Grosser/Veronica Stevenson
DOP: Mike Nelson
Drone Op: Mike Nelson & Hamish Johnson
Cameras: DJI Inspire X5 Raw, Sony FS7

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