The Alternate Route

Our Approach

DOC approached us work with them highlighting the new route from Picton to Christchurch. ┬áTasked with making something ” shareable and informative ” we created the character of Kenneth – a video blogger who is tasked by Sharon from DOC to showcase the new route.

In the two weeks over Christmas it amassed over 140K views, 1000 shares and 900 comments.

Kenneth is pretty awesome and we reckon he’s worth the watch.


The Team
Creators: Sam Kelly & Hamish Johnson
Editor: Sam Kelly & Hamish Johnson
Producer: Jessie Grosser
DOP: Matt Henley
Sound: Tony Speer