NZSO 2014 Campaign – Theatre of the mind

Agency – The Church ( now Designworks )

A little bit about this Project

Wounded Hearts, it has to be said, is one of our favorites. Purely because the actor connected with an emotion so strongly in his performance –  we only wished we could have let it play for a whole minute to get his entire performance in.

Working upon the premise of Theatre of the mind, we collaborated with The Church to produce 13 videos. They were based on the idea that we could get an audience to properly immerse themselves in, and absorb a compelling moment in time.

Each concert for the 2014  season required its own unique video based around two things – a piece of music from the concert, and a singular idea that we felt could be open to interpretation by each viewer.

Our Approach

With the generous support of Avalon Studios this was shot by the wonderful David Paul on the Red Epic at 300 fps.

Styling Gabrielle Stevenson, lighting Byron Sparrow, makeup Dara Wakely, production management Ants Faifai.

Produced and directed by Hamish Johnson.

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